Connected Living Part 2: Device ownership and usage will continue to grow
IN THIS BLOG SERIES WE LOOK AT THE RESULTS OF RESEARCH ASK4 COMMISSIONED EARLIER IN 2017 TO EXPLORE THE CONNECTED LIVING HABITS OF 14-16 YEAR OLD EUROPEAN TEENS.
We will be sharing the five standout characteristics of the group who will be moving into the student accommodation buildings and build-to-rent developments already in planning for 2020.
Part Two: Device ownership and usage will continue to grow
European teens have an average of nearly 10 wireless enabled smart devices and systems connected within their homes. Almost all have smartphones and most have computing devices (laptops / tablets), typically in their own rooms. More than half have Smart TVs and a third have other smart appliances and entertainment systems like wireless printers, Chromecast and Sonos speakers.
These numbers become even more pronounced when we look at just those European teens intending to go to university. These 14-16 year olds have an average of 10.4 smart devices or systems in their homes, compared to 8.5 for those not intending to go to university. They are also more likely to have smart appliances and entertainment systems.
And if they have access to devices, they’re using them...a lot.
Nearly all surveyed teens said they use smartphones on a daily basis, and almost three quarters use computing devices and watch Smart TVs each day. In addition, half are using smart devices and appliances like Chromecast, Now TV, Sonos, Amazon Echo and other home control systems every day.
This is a generation growing up with access to multiple, interconnected, wireless devices. It is also the first generation who have never known the Internet as anything other than an always on, fast service.
> Download and read the full Connected Living Report here.
> Find out more about ASK4's unique solution to connected living within multi-tenant buildings here.
All statistics are taken from ASK4’s Connected Living survey conducted by Red Brick Research in the Spring of 2017 (unless otherwise stated). The survey was completed by 3,067 14-16 year olds across all regions of the UK, Germany and Spain.