Connected Living Part 5: Reliability is more important than speed
IN THIS BLOG SERIES WE LOOK AT THE RESULTS OF RESEARCH ASK4 COMMISSIONED EARLIER IN 2017 TO EXPLORE THE CONNECTED LIVING HABITS OF 14-16 YEAR OLD EUROPEAN TEENS.
We will be sharing the five standout characteristics of the group who will be moving into the student accommodation buildings and build-to-rent developments already in planning for 2020.
Part 5: Reliability is more important than speed
As Internet connection speeds continue to increase, users’ preoccupation with speed is diminishing.
When we asked current ASK4 users what mattered most to them about their Internet connection, 41% said reliability. Just 19% said speed. We asked our European teens the same question. Thirty four percent said reliability mattered most to them about their Internet connection. Twenty three percent said coverage throughout their home and just 21% said speed.
Overall, almost three quarters of European teens said factors relating to the consistency and quality of their connection mattered more to them than having the fastest connection.
ACCESS TO CONTENT
It is easy to understand why reliability matters so much to students and teens when you consider the amount of time they spend online and the type of content they consume.
Today’s students watch 2.6x more IPTV and Video on Demand (VoD) than non-millennials (an accelerating trend) and have more IPTV / VoD subscriptions, for services like Netflix, Amazon Prime and NOW TV, than any other group.
For users accessing these services, the difference between a good viewing experience and a poor one will not simply be the speed of the available Internet connection but the reliability of that connection, and the speed at which the content can be accessed.
That is why the ASK4 network has been built to reflect users’ content demands and preferences, with content caches for major content providers like Netflix, Amazon and Google, and private peering connections with providers like Facebook, to ensure users can access the content that matters most to them quickly and consistently, over a reliable, robust connection.
All statistics are taken from ASK4’s Connected Living survey conducted by Red Brick Research in the Spring of 2017 (unless otherwise stated). The survey was completed by 3,067 14-16 year olds across all regions of the UK, Germany and Spain.