Connected Living Part 3: Device-to-device connectivity
IN THIS BLOG SERIES WE LOOK AT THE RESULTS OF RESEARCH ASK4 COMMISSIONED EARLIER IN 2017 TO EXPLORE THE CONNECTED LIVING HABITS OF 14-16 YEAR OLD EUROPEAN TEENS.
We will be sharing the five standout characteristics of the group who will be moving into the student accommodation buildings and build-to-rent developments already in planning for 2020.
Part 3: Device-to-device connectivity
With connected, device laden lifestyles come great expectations.
When they move away from parents’ homes, either to student accommodation or their own homes, three quarters of European teens expect to be able to use their devices to chat online with friends and family, while almost half expect to be able to:
- cast content from their phone, laptop or tablet to a smart TV
- connect to their wireless printer using a variety of devices
- send music from their devices to a wireless sound system
- connect their games console and play others online
One in five also expect to find smart systems and infrastructure in their accommodation, enabling them to control the lighting, heating or door locking systems via their smartphone.
Seamless device-to-device connectivity is becoming a simple expectation, and a striking characteristic of European teens is the strength of emotion they would feel if these expectations were not met.
The majority said they would feel ‘frustrated’, ‘isolated’ and ‘angry’ if they were not able to communicate online or connect their devices together as they would expect when they leave home. One in five said they would feel ‘insecure’ and ‘anxious’.
ASK4's award winning 4Network feature provides users of a managed Internet service in multi-tenant buildings with their own private wireless networks, allowing them to connect their wireless-enabled devices together in a private and secure way via a building’s shared infrastructure - just like they can at home.
> Download and read the full Connected Living Report here.
> Find out more about ASK4's unique solution to connected living within multi-tenant buildings here.
All statistics are taken from ASK4’s Connected Living survey conducted by Red Brick Research in the Spring of 2017 (unless otherwise stated). The survey was completed by 3,067 14-16 year olds across all regions of the UK, Germany and Spain.