Are you ready for the students of 2020?
In the Spring of this year, ASK4 commissioned Red Brick Research to perform a piece of research exploring the connected living habits, attitudes and expectations of today’s 14-16 year olds in the UK, Germany and Spain.
While 16-18 year olds have been widely researched, the 14-16 year old segment of the post-millennial cohort is still largely under researched - and yet this group are the future residents of the student accommodation buildings already in planning for 2020 and beyond.
What will their connectivity demands and expectations be?
Which devices are they using and how often?
Will they expect “smart infrastructure”?
How do their concerns about privacy impact their behaviour online?
The results of the survey questioning 3,000 European teenagers (1,000 in each country) provide a fascinating insight into the future connectivity demands of the students of 2020.
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