ASK4 is proud to announce the launch of our Route to Net Zero report—a milestone in our commitment to achieving Net Zero and a clear demonstration of our dedication to long-term climate responsibility.
Developed in collaboration with ESG consultancy Sustainable Advantage, this report marks ASK4’s first comprehensive carbon footprint assessment across our operations in the UK and Europe. It provides a detailed analysis of our baseline emissions, highlights priority areas for reduction, and sets ambitious targets to achieve Net Zero.
Our key findings and commitments include:
- Total baseline emissions: 4,771 tonnes CO₂e – with 98% attributed to Scope 3 emissions, such as those from our supply chain and business travel.
- A clear commitment to reach Net Zero by 2045 – five years ahead of UK and EU government targets.
- Interim target of a 29% reduction in emissions by 2030, progressing to a 92% reduction by 2045.
Reducing our emissions
The Route to Net Zero identifies four focus areas for emissions reduction:
1. Supplier emissions
2. Energy use
3. Business travel and transport
4. Employee commuting
In addition to benchmarking our emissions and setting targets, ASK4 is taking immediate action. In 2024, we offset 105 tonnes of CO₂ to become carbon neutral in S1 and 2 emissions through verified projects in Turkey and Guatemala.
Transparency, accountability, and collaboration are essential in making progress on climate. This report is just the beginning for ASK4. By sharing our journey, we aim to engage and update our stakeholders, clients, and partners in a shared effort to build a more sustainable future.
