Acquisition equips ASK4 with new hospitality technology capabilities, creating new opportunities in long-stay hospitality and serviced accommodation.
ASK4, a market-leading provider of digital infrastructure, connectivity and smart building solutions for multi-tenant buildings, has acquired IMS connect, an Ireland-based provider of managed WiFi and guest technology for the hospitality and serviced living sectors.
Through the acquisition, ASK4 deepens its technical expertise and sector relationships across its 13 operating markets as the business continues to grow, and consolidates its market leadership in Ireland specifically in long-stay hospitality and serviced accommodation - including hotels, serviced apartments, aparthotels, and co-living buildings. ASK4's team brings long-standing knowledge of the hospitality sector and its demands; this acquisition delivers the technology and service capabilities to serve it at scale.
Backed by GI Partners, ASK4 is executing a focused programme of strategic acquisitions to accelerate growth, enhance service capability, and deepen its presence across key real estate and hospitality markets. Following the acquisitions of ClearFibre (UK), mywire (Germany), and Parcel SafePlace (UK) in 2025, the addition of IMS connect further reinforces ASK4’s commitment to delivering industry-leading digital infrastructure solutions and building its position as a comprehensive smart technology partner.
Founded in Limerick, Ireland, IMS connect delivers high-quality technology solutions across hotels, serviced apartments and hospitality environments, spanning connectivity, managed WiFi, voice solutions, smart TV technology, IPTV, casting, digital signage, and energy management solutions. Its client portfolio includes leading hospitality brands such as Staycity Group, Dalata Hotel Group, EDYN Group, Handpicked Hotels, Frasers Hospitality, the MHL Collection, among many others.
Commenting on the acquisition, Andrew Dutton, CEO of ASK4, said:
“The acquisition of IMS connect is a landmark moment for ASK4. It opens an entirely new market for us in long-stay hospitality whilst also strengthening our presence in Ireland and across Europe. IMS connect has built something truly impressive over the past two decades – a loyal client base, a talented team, and a technology offering that is genuinely best-in-class for the hospitality sector. We are excited to welcome them to the ASK4 Group and to build on that foundation together.”
Leading the acquisition, Jon Thornhill, Strategy and M&A Director of ASK4, said:
"Our people have always understood the hospitality sector, from guest expectations and operational pressures to what investors and operators expect from their technology partners. What we have not had, until now, is the full capability to serve it. IMS connect changes that. It puts the right technology and service platform in the hands of a team that already knows the market, which means we can move fast and add immediate value for customers.”
Shane Hartigan, Founder of IMS connect, added:
“Selling a business you have built from the ground up is never a decision taken lightly. However, from our first conversations it was clear that ASK4 shared our values, our customer-first approach and our ambition for the future. Bringing IMS connect into the ASK4 Group creates an exciting opportunity to integrate our hospitality expertise into ASK4’s market-leading digital infrastructure and smart building platform, extending those capabilities into new sectors and customer environments.
“I’m incredibly proud of what the IMS connect team has built and excited for the next chapter as we become part of ASK4 and continue delivering exceptional experiences for customers across hospitality and living sectors.”
Marco Morra of GI Partners, said:
“This acquisition reflects the type of strategic expansion we believe creates long-term value - entering adjacent markets with strong fundamentals, leveraging existing capability, and accelerating growth through scale and expertise.
“We are excited to support ASK4 as it continues to strengthen its integrated offering and build its position as a leading digital infrastructure and smart building technology partner across Europe.”
The IMS connect leadership team will remain with the business as it integrates into ASK4, ensuring continuity for customers and employees throughout the transition. During this period, services will operate under IMS connect by ASK4 as products and capabilities are progressively integrated into ASK4’s wider platform. Together, the businesses will accelerate innovation across long-stay hospitality and serviced accommodation, creating smarter, more connected environments for guests, residents and operators alike.
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About ASK4
ASK4 is a market-leading technology infrastructure partner for multi-tenant buildings, providing high-speed Internet, WiFi, and managed IT services. With 26 years of experience, ASK4 supports building owners, operators, and residents in the UK and 13 European countries, delivering high-performing connectivity to over 400,000 end-user customers every day.
ASK4 partners with some of the largest real estate developers, investors, and operators in the Purpose-Built Student Accommodation (PBSA), Build-to-Rent (BTR), Co-Living, and Later Living sectors, and is now expanding its capabilities into long-stay hospitality and serviced accommodation. Known for its customer-first culture, technical expertise, and operational excellence, ASK4 delivers bespoke solutions designed to meet the needs of complex, high-density environments.
Through continuous innovation, including pioneering applications of AI, and a growing suite of smart building and hospitality services, ASK4 empowers property and hospitality providers to enhance guest and resident experience, drive occupancy, and future-proof their digital infrastructure.
About IMS connect
IMS connect is a leading provider of WiFi, guest technology, and energy management solutions for the hospitality and serviced living sectors, headquartered in Limerick, Ireland. Founded over two decades ago, IMS connect has built a strong reputation for designing, delivering, and supporting seamless, secure, and sustainable technology experiences across Ireland, the UK, and Europe. Their client portfolio includes some of the most respected names in hospitality, and their services span connectivity, managed WiFi, voice solutions, smart TV technology, IPTV, casting, digital signage, and energy management.
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